{"id":90265,"date":"2021-02-18T00:00:04","date_gmt":"2021-02-18T00:00:04","guid":{"rendered":"https:\/\/optimoregroup.com\/how-artificial-intelligence-will-dramatically-change-pr\/"},"modified":"2021-03-07T20:50:30","modified_gmt":"2021-03-07T20:50:30","slug":"yapay-zeka-pr-sektorunde-taslari-yerinden-oynatacak","status":"publish","type":"post","link":"https:\/\/optimoregroup.com\/tr\/yapay-zeka-pr-sektorunde-taslari-yerinden-oynatacak\/","title":{"rendered":"Yapay Zek\u00e2 PR Sekt\u00f6r\u00fcnde Ta\u015flar\u0131 Yerinden Oynatacak"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″][vc_column_text]Her ge\u00e7en g\u00fcn g\u00fcndeminizde daha fazla yer alan yapay zek\u00e2 ileti\u015fim sekt\u00f6r\u00fcnde b\u00fcy\u00fck de\u011fi\u015fimlerin habercisi olarak g\u00f6r\u00fcl\u00fcrken, OptimoreGroup bu alandaki g\u00fc\u00e7l\u00fc yat\u0131r\u0131mlar\u0131yla m\u00fc\u015fterilerini gelece\u011fe ta\u015f\u0131yor.<\/strong><\/p>\n

B\u00fcy\u00fck bir h\u0131zla ilerleyen teknolojik d\u00f6n\u00fc\u015f\u00fcm d\u00fcnyam\u0131z\u0131 yeniden \u015fekillendirirken bizleri de s\u00fcrekli olarak kapasitemizi geli\u015ftirmeye zorluyor. Bu s\u00fcre\u00e7, temelinde \u2018insan davran\u0131\u015flar\u0131 ve d\u00fc\u015f\u00fcnceleri\u2019 olan PR ve ileti\u015fim d\u00fcnyas\u0131 i\u00e7in de yeniden konumlanma anlam\u0131na geliyor.\u00a0 Toplum dijital d\u00f6n\u00fc\u015f\u00fcme ayak uyduruk\u00e7a, PR d\u00fcnyas\u0131nda da ak\u0131ll\u0131 ara\u00e7lar kullanman\u0131n gereklili\u011fi daha net g\u00f6r\u00fcl\u00fcyor. \u00a0Geldi\u011fimiz noktada yapay zekan\u0131n (AI) hayati unsurlar\u0131n\u0131 i\u00e7eren algoritmalardan giderek daha fazla yararlanaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u00a0Net tan\u0131m\u0131 hala tart\u0131\u015f\u0131lan ancak do\u011fal dil i\u015fleme ve g\u00f6r\u00fcnt\u00fc tan\u0131ma gibi bir\u00e7ok olguyu baz alan yapay zekaya olan ilgi adeta ABD\u2019de 1848-1855 y\u0131llar\u0131nda ya\u015fanan \u2018alt\u0131na h\u00fccum\u2019 d\u00f6nemine benziyor. Bu devrim niteli\u011findeki teknoloji art\u0131k hayat\u0131m\u0131z\u0131n tam ortas\u0131nda ve hayatlar\u0131m\u0131z\u0131 hayal edebilece\u011fimizden daha fazla \u015fekilde de\u011fi\u015ftiriyor. Yapay zekan\u0131n milyonlar\u0131n hayat\u0131n\u0131 etkileyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcrken, yapay zeka ve halkla ili\u015fkiler sekt\u00f6r\u00fc aras\u0131ndaki ili\u015fkiyi iyi tan\u0131mlayanlar\u0131n sekt\u00f6r\u00fcn gelece\u011fini \u015fekillendirece\u011fini \u00f6ng\u00f6rmek yanl\u0131\u015f olmaz.<\/p>\n

Y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi McKinsey<\/a> yapay zekan\u0131n k\u00fcresel ekonomi \u00fczerindeki etkisine ili\u015fkin yapt\u0131\u011f\u0131 en son tahminde yapay zekan\u0131n 2030 y\u0131l\u0131na kadar d\u00fcnya \u00e7ap\u0131nda 13 trilyon dolarl\u0131k ekonomik faaliyet yarataca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ancak ileti\u015fim sekt\u00f6r\u00fcndeki ara\u015ft\u0131rmalar, bilgi eksikli\u011finin yan\u0131 s\u0131ra bu konuyla ilgili y\u00f6nlendirme ihtiyac\u0131n\u0131 da ortaya koyuyor. USC 2019 K\u00fcresel \u0130leti\u015fim Raporu<\/a>\u2019na g\u00f6re halkla ili\u015fkiler uzmanlar\u0131 ve \u00f6\u011frencilerinin y\u00fczde 86’s\u0131 ileti\u015fimde yapay zeka uygulamalar\u0131 konusunda “biraz bilgili” veya “hi\u00e7 bilgili\u201d durumda.<\/p>\n

Pazarlama Yapay Zeka Enstit\u00fcs\u00fc<\/a> \u00a0yapay zekan\u0131n PR sekt\u00f6r\u00fcn\u00fc nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011fini 10 maddede a\u00e7\u0131kl\u0131yor:<\/p>\n

    \n
  1. Do\u011fal dil i\u015fleme (NLG) ile bas\u0131n b\u00fcltenleri ve medya raporlar\u0131 olu\u015fturun.<\/li>\n
  2. Medya kup\u00fcrleri ve sosyal payla\u015f\u0131mlar \/ yorumlar \u00fczerinde geli\u015fmi\u015f duyarl\u0131l\u0131k analizi yap\u0131n. Bir belge, video veya ses dosyas\u0131ndan adlar\u0131, yerleri, i\u015fletmeleri, etkinlikleri, verileri ve markalar\u0131 tan\u0131mlay\u0131n.<\/li>\n
  3. Konu\u015fmay\u0131 metne d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. Bas\u0131n toplant\u0131lar\u0131, medya r\u00f6portajlar\u0131, podcast\u2019ler, konferans sunumlar\u0131 ve strateji toplant\u0131lar\u0131 i\u00e7in ideal.<\/li>\n
  4. Daha geni\u015f da\u011f\u0131t\u0131m i\u00e7in herhangi bir ses veya metin dosyas\u0131n\u0131 birden \u00e7ok dile \u00e7evirin.<\/li>\n
  5. Markan\u0131z\u0131n bas\u0131n odas\u0131n\u0131 ve marka geli\u015fimini desteklemek \u00fczere medyadan gelen sorulara ve aramalara cevap verecek \u015fekilde tasarlanm\u0131\u015f bir bilgi asistan\u0131 \/ sohbet robotu olu\u015fturun.<\/li>\n
  6. Markayla ilgili haberleri izlemek ve sitenizi ziyaret eden m\u00fc\u015fteriler i\u00e7in ger\u00e7ek zamanl\u0131 marka alg\u0131s\u0131n\u0131 \u015fekillendirmek<\/a> i\u00e7in yapay zeka \u00f6nerilerini kullan\u0131n.<\/li>\n
  7. Hedef kitlenize ula\u015fma, etkile\u015fimde bulunma ve onlar\u0131 motive etme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan influencer\u2019lar\u0131 belirleyin.<\/li>\n
  8. \u0130lgi alanlar\u0131, ge\u00e7mi\u015f haberler, ki\u015filikler ve e\u011filimlere g\u00f6re gazeteciler i\u00e7in \u00f6zel haberler olu\u015fturun.<\/li>\n
  9. Medya ileti\u015fiminizi geli\u015ftirmek ve medya yans\u0131malar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in veri bazl\u0131 raporlamadan faydalan\u0131n, ne tip i\u00e7eriklere talep oldu\u011funu bilimsel g\u00f6zle de\u011ferlendirin.<\/li>\n
  10. Ak\u0131ll\u0131, etkile\u015fimli \u00f6\u011feleri etkinlik ve sosyal medya kampanyalar\u0131na entegre etmek i\u00e7in g\u00f6r\u00fcnt\u00fc ve y\u00fcz tan\u0131ma teknolojilerini kullan\u0131n.<\/li>\n<\/ol>\n

    B\u00fcy\u00fck bir de\u011fi\u015fimin ortas\u0131nda rekabet\u00e7i kalabilmek i\u00e7in PR uzmanlar\u0131n\u0131n gelmekte olan\u0131 fark etmesi ve zaman\u0131n ruhunu yakalamas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc g\u00fcnl\u00fck i\u015flerimizde kulland\u0131\u011f\u0131m\u0131z ara\u00e7lara ba\u011fl\u0131 olarak rekabetin artaca\u011f\u0131 ve potansiyeli ne kadar erken ke\u015ffedersek m\u00fc\u015fterilerimize o kadar iyi hizmet verece\u011fimiz ortada.\u00a0 Worldcom PR Group T\u00fcrkiye Temsilcisi olarak 115’den fazla \u015fehirde bulunan \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131zla birlikte teknolojik geli\u015fmeleri yak\u0131ndan takip ediyoruz.<\/p>\n

    Worldcom\u2019un her y\u0131l merakla beklenen Worldcom G\u00fcven Endeksi (WCI),<\/a> bu y\u0131l ilk defa yapay zeka (AI) taraf\u0131ndan desteklenen yakla\u015f\u0131mla haz\u0131rland\u0131. OptimoreGroup olarak, strateji ve konumland\u0131rma hizmetlerimizin yan\u0131 s\u0131ra, yeni geli\u015ftirdi\u011fimiz uzman b\u00f6l\u00fcm\u00fcm\u00fcz OptimumDirection<\/a>\u2019dan hizmet alan m\u00fc\u015fterilerimize yapay zeka tabanl\u0131 sekt\u00f6r raporlar\u0131 sunuyoruz. Raporlar\u0131m\u0131z, liderli\u011fe ihtiya\u00e7 duyulan bir ortamda kurumlara gerekli, kesin ve noktasal bilgileri sa\u011fl\u0131yor. M\u00fc\u015fterilerimiz i\u00e7in fark yaratan veriye dayal\u0131 yakla\u015f\u0131m\u0131m\u0131z, stratejilerimiz, m\u00fc\u015fterilerimizin pazarlar\u0131nda b\u00fcy\u00fcmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 ivmeyi yakalamas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

    Strateji ve y\u00f6nlendirme i\u00e7in yapay zekay\u0131 nas\u0131l kulland\u0131\u011f\u0131m\u0131z hakk\u0131nda daha fazla bilgi edinmek i\u00e7in OptimumGroup<\/a> ile ileti\u015fime ge\u00e7in.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different.<\/p>\n","protected":false},"author":1,"featured_media":90267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[],"yoast_head":"\nYapay Zek\u00e2 PR Sekt\u00f6r\u00fcnde Ta\u015flar\u0131 Yerinden Oynatacak - OptimoreGroup<\/title>\n<meta name=\"description\" content=\"Get insights from Optimore Group on the growing field of AI, its impact on PR \/Communications & how practitioners can embrace the transformational technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimoregroup.com\/tr\/yapay-zeka-pr-sektorunde-taslari-yerinden-oynatacak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapay Zek\u00e2 PR Sekt\u00f6r\u00fcnde Ta\u015flar\u0131 Yerinden Oynatacak - 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