[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”89979″ media_width_percent=”70″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”900″ text_height=”fontheight-179065″ text_space=”fontspace-781688″]Ba\u015far\u0131 i\u00e7in yol arkada\u015f\u0131n\u0131z[\/vc_custom_heading][vc_column_text]Ajans\u0131m\u0131z uluslararas\u0131 kurumlar\u0131n T\u00fcrkiye pazar\u0131na entegrasyonlar\u0131na destek sa\u011flamak i\u00e7in 1996 y\u0131l\u0131nda kuruldu. \u00a025 y\u0131ll\u0131k ser\u00fcvenimizde bir\u00e7ok markan\u0131n pazarda do\u011fru \u015fekilde konumlanmas\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir itici g\u00fc\u00e7 olduk ve yerelde yap\u0131lanmalar\u0131na destek sunduk.<\/p>\n
Bu s\u00fcre\u00e7te markalar\u0131 T\u00fcrkiye pazar\u0131nda \u00f6nemli bir g\u00fc\u00e7 haline getirecek stratejik, pazarlama odakl\u0131 bir yakla\u015f\u0131m uygulayarak, bir\u00e7ok ajanstan farkl\u0131 bir yol izledik. Ba\u015far\u0131 sa\u011flamak i\u00e7in kurgulanan metodumuza \u00a0ise Optimore Yakla\u015f\u0131m\u0131<\/strong> ad\u0131n\u0131 verdik. Pazar ne y\u00f6nde de\u011fi\u015firse de\u011fi\u015fsin m\u00fc\u015fterilerimizin hedefe ula\u015fmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in Optimore Yakla\u015f\u0131m\u0131<\/strong>\u2019n\u0131 zaman\u0131n ruhunu yakalayarak s\u00fcrekli geli\u015ftirdik.<\/p>\n Son 25 y\u0131lda d\u00fcnya b\u00fcy\u00fck de\u011fi\u015fimlere sahne oldu, \u00f6zellikle t\u00fcketici davran\u0131\u015flar\u0131n\u0131n, teknolojinin ve medyan\u0131n i\u015fleyi\u015finin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fimine tan\u0131kl\u0131k ettik. Bug\u00fcn bu de\u011fi\u015fimin h\u0131z\u0131 giderek daha fazla art\u0131yor. Y\u00f6netim ve yasal de\u011fi\u015fiklikler, COVID-19 k\u00fcresel salg\u0131n\u0131 gibi krizlerin t\u00fcm\u00fc, i\u015f hayat\u0131n\u0131n h\u0131zlanan ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f bir ileti\u015fim bi\u00e7imine duyulan ihtiyac\u0131 ortaya koyuyor.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-lxmt” back_image=”89172″ overlay_alpha=”0″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ top_divider=”swoosh-opacity”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ font_family=”font-762333″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”900″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]Spesifik ihtiya\u00e7lar i\u00e7in optimum yakla\u015f\u0131m[\/vc_custom_heading][vc_column_text]Neden Optimum? Ajans\u0131m\u0131z i\u00e7in \u2018optimum<\/strong>\u2019 kelimesini tesad\u00fcfen se\u00e7medik; Optimum, b\u00fcy\u00fcme, \u00fcretim veya ba\u015far\u0131 i\u00e7in en uygun durum ve olumlu bir sonuca ula\u015fmak i\u00e7in en \u00e7ok destek olan, yani \u2018en iyi\u2019 \u2018en do\u011fru\u2019 anlam\u0131na geliyor. D\u00fcnya \u00fczerindeki herkesi derinden etkileyen k\u00fcresel salg\u0131n, \u2018b\u00fcy\u00fcme ve ba\u015far\u0131 i\u00e7in en uygun ortam\u0131<\/strong>\u2019 yaratman\u0131n b\u00fcy\u00fck bir ihtiya\u00e7 oldu\u011funu b\u00fcy\u00fck harflerle ortaya koydu. OptimoreGroup<\/strong> \u00e7a\u011f\u0131n gereksinimlerine uygun \u015fekilde, daha az pazarlama eforuyla daha fazla de\u011fer yaratmak ve her m\u00fc\u015fterimiz i\u00e7in optimum deste\u011fi sa\u011flamak \u00fczere kuruldu.<\/p>\n Optimore Grup, uzmanla\u015fm\u0131\u015f b\u00f6l\u00fcmlerimiz arac\u0131l\u0131\u011f\u0131yla \u00f6zel m\u00fc\u015fteri ihtiya\u00e7lar\u0131na odaklanmam\u0131z\u0131 sa\u011fl\u0131yor:[\/vc_column_text][vc_gallery el_id=”gallery-605784″ type=”carousel” medias=”89480,89481,89482,89483,89484″ carousel_lg=”5″ carousel_md=”3″ carousel_sm=”1″ gutter_size=”2″ media_items=”media|custom_link|original” carousel_interval=”3000″ carousel_navspeed=”400″ stage_padding=”0″ single_overlay_opacity=”50″ single_overlay_anim=”no” single_text_anim=”no” single_image_anim=”no” single_padding=”2″ single_border=”yes” items=”eyI4OTE3NF9pIjp7InNpbmdsZV9saW5rIjoidXJsOiUyMyJ9LCI4OTE4MF9pIjp7InNpbmdsZV9saW5rIjoidXJsOiUyMyJ9LCI4OTE3NV9pIjp7InNpbmdsZV9saW5rIjoidXJsOiUyMyJ9LCI4OTE4MV9pIjp7InNpbmdsZV9saW5rIjoidXJsOiUyMyJ9LCI4OTE4Ml9pIjp7InNpbmdsZV9saW5rIjoidXJsOiUyMyJ9LCI4OTQ4MF9pIjp7InNpbmdsZV9saW5rIjoidXJsOmh0dHBzJTNBJTJGJTJGb3B0aW1vcmVncm91cC5jb20lMkZvcHRpbXVtLWRpcmVjdGlvbiUyRiJ9LCI4OTQ4MV9pIjp7InNpbmdsZV9saW5rIjoidXJsOmh0dHBzJTNBJTJGJTJGb3B0aW1vcmVncm91cC5jb20lMkZvcHRpbXVtLWhlYWx0aCUyRiJ9LCI4OTQ4Ml9pIjp7InNpbmdsZV9saW5rIjoidXJsOmh0dHBzJTNBJTJGJTJGb3B0aW1vcmVncm91cC5jb20lMkZvcHRpbXVtLWJyYW5kJTJGIn0sIjg5NDgzX2kiOnsic2luZ2xlX2xpbmsiOiJ1cmw6aHR0cHMlM0ElMkYlMkZvcHRpbW9yZWdyb3VwLmNvbSUyRm9wdGltdW0tc3RhcnR1cCUyRiJ9LCI4OTQ4NF9pIjp7InNpbmdsZV9saW5rIjoidXJsOmh0dHBzJTNBJTJGJTJGb3B0aW1vcmVncm91cC5jb20lMkZvcHRpbXVtcmVwcmVzZW50YXRpb24lMkYifX0=”][vc_column_text]<\/p>\n OptimumDirection<\/mark> \u2013 M\u00fc\u015fterilerin de\u011fi\u015fen ihtiya\u00e7lar\u0131 i\u00e7in stratejiler geli\u015ftirmek<\/p>\n OptimumHealth<\/mark> \u2013 Sa\u011fl\u0131k kurulu\u015flar\u0131 ve ila\u00e7 \u015firketleri i\u00e7in entegre ileti\u015fim hizmetleri sunmak<\/p>\n OptimumBrand<\/mark> \u2013 B2C ve B2B markalar\u0131 i\u00e7in fark yaratan ileti\u015fim hizmetleri kurgulamak<\/p>\n OptimumStartup<\/mark> \u2013 Start-up ve scale-up giri\u015fimlerin ihtiya\u00e7lar\u0131na \u00f6zel strateji ve ileti\u015fim hizmetleri sunmak<\/p>\n OptimumRepresentation<\/mark> \u2013 Pazarda do\u011fru temsil ile markalar i\u00e7in GSA hizmetleri<\/p>\n [\/vc_column_text][vc_column_text]Zorluklar\u0131n \u00fcstesinden gelmek i\u00e7in optimize edilmi\u015f yeni bir yakla\u015f\u0131mla lider pozisyon edinmek istiyorsan\u0131z size uygun Optimore b\u00f6l\u00fcm\u00fc ile ileti\u015fime ge\u00e7in<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_custom_slug_check=”yes” row_custom_slug=”optimoreway” row_name=”optimoreway”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_font=”font-762333″ text_size=”h1″ text_weight=”900″ text_height=”fontheight-179065″ text_space=”fontspace-781688″ sub_lead=”yes” css_animation=”curtain” animation_delay=”200″]<\/p>\n Optimore Yakla\u015f\u0131m neden i\u015fletmeniz i\u00e7in [\/vc_custom_heading][vc_column_text]<\/p>\n Metodumuz, m\u00fc\u015fterilerimiz taraf\u0131ndan talep edilen i\u015f ve ileti\u015fim sonu\u00e7lar\u0131n\u0131 sa\u011flamak i\u00e7in alt\u0131 ad\u0131m i\u00e7eriyor. Her ad\u0131m, sonuca ula\u015fmay\u0131 h\u0131zland\u0131rmak, ard\u0131ndan da onu s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak i\u00e7in tasarland\u0131. Optimore Yakla\u015f\u0131m, ba\u015far\u0131ya giden yolda ilk ivmeden, pazarda g\u00fc\u00e7l\u00fc bir konumland\u0131rma olu\u015fturmaya kadar her ad\u0131m\u0131 kaps\u0131yor.<\/p>\n [\/vc_column_text][vc_gallery el_id=”gallery-109501″ type=”carousel” medias=”90335,90337,90339,90341,90343,90345″ carousel_lg=”6″ carousel_md=”3″ carousel_sm=”2″ gutter_size=”0″ media_items=”media|nolink|original” carousel_interval=”3000″ carousel_navspeed=”400″ stage_padding=”0″ single_overlay_opacity=”50″ single_overlay_anim=”no” single_text_anim=”no” single_image_anim=”no” single_h_align=”center” single_padding=”1″ single_border=”yes”][vc_column_text]<\/p>\n 1. SONU\u00c7 ODAKLI YAKLA\u015eIM <\/strong>– Bir\u00e7ok ajans\u0131n tersine, biz s\u00fcre\u00e7 y\u00f6netiminde faaliyete de\u011fil sonuca odakl\u0131 bir yakla\u015f\u0131mla ilerliyoruz. \u00d6ncelikle m\u00fc\u015fterimizle ula\u015fmak istedikleri i\u015f hedefleri konusunda kar\u015f\u0131l\u0131kl\u0131 uzla\u015f\u0131yoruz. Bu hedefler, stratejimizin ve ileti\u015fim aktivitelerimizin oda\u011f\u0131nda yer al\u0131yor.<\/p>\n 2. BAR\u0130YERLER\u0130 KALDIRIYORUZ <\/strong>– Metodumuz b\u00fcy\u00fcme ve ba\u015far\u0131 i\u00e7in en elveri\u015fli ortam\u0131 yaratmak \u00fczere tasarland\u0131\u011f\u0131ndan, “en iyisini ummaya” veya “aktif g\u00f6r\u00fcnmek i\u00e7in aktif olmaya” inanm\u0131yoruz. Bunun yerine Optimore Yakla\u015f\u0131m, ba\u015far\u0131ya giden yolda kritik engelleri tan\u0131mlar, ak\u0131ll\u0131 ileti\u015fim yoluyla bunlar\u0131 ortadan kald\u0131rman\u0131n veya bunlardan ka\u00e7\u0131nman\u0131n bir yolunu bulur.<\/p>\n 3. HEDEF K\u0130TLELER\u0130N \u00d6NCEL\u0130KLEND\u0130R\u0130LMES\u0130 <\/strong>– \u0130stenilen sonu\u00e7lara ula\u015fmak i\u00e7in ba\u015far\u0131 \u00fczerinde en fazla etkiye sahip olacak kitleleri belirleyerek, her hedef kitleyi -\u00f6ncelik s\u0131ras\u0131na g\u00f6re- harekete ge\u00e7irmek i\u00e7in \u00f6zel bir strateji ile ilerliyoruz. Basit g\u00f6r\u00fclebilir, ancak bazen ula\u015f\u0131lmas\u0131 gereken en \u00f6nemli kitleler geleneksel bir PR ajans\u0131n\u0131n hedefleyece\u011fi kitleler olmayabilir.<\/p>\n 4. \u0130LHAM VEREN EYLEM<\/strong> – B\u00fcy\u00fcmenin temelinde kitlelerin harekete ge\u00e7mesi yatar. Bu nedenle, m\u00fc\u015fterilerimizin kendi m\u00fc\u015fterileri i\u00e7in \u00e7\u00f6zd\u00fc\u011f\u00fc sorunlar\u0131 belirleyip, bunlar\u0131 hedef kitlede do\u011fru eylemi yaratmak i\u00e7in kullan\u0131rken, m\u00fc\u015fterimizin temel amac\u0131n\u0131 da ortaya koyuyoruz. Simon Sinek<\/a> taraf\u0131ndan sadelikle ortaya konan yakla\u015f\u0131mla, hedef kitleye m\u00fc\u015fterilerimizin var olmas\u0131na NEDEN \u00f6nem vermeleri gerekti\u011fini ve bu hik\u00e2yeyi neden \u00f6nemsemeleri, payla\u015fmalar\u0131 gerekti\u011fini anlat\u0131yoruz ve onlar\u0131 harekete ge\u00e7iriyoruz.<\/p>\n 5. BA\u011eLANTILARIN ETK\u0130NLE\u015eT\u0130R\u0130LMES\u0130<\/strong> – Bir\u00e7ok ajans, hikayenizi anlatman\u0131n sonu\u00e7 almak i\u00e7in yeterli olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. Biz ise ba\u015far\u0131 i\u00e7in optimum ortam\u0131 sa\u011flamay\u0131 hedefledi\u011fimizden, kampanyalar\u0131m\u0131za ivme kazand\u0131racak ve m\u00fc\u015fterilerimizin i\u015flerini h\u0131zland\u0131racak yerel & uluslararas\u0131 ba\u011flant\u0131lar\u0131 belirliyor ve aktive ediyoruz.<\/p>\n 6. DUYGUSAL BA\u011e OLU\u015eTURMA <\/strong>– Optimore Yolu m\u00fc\u015fterilerimizin i\u015f yap\u0131\u015f s\u00fcre\u00e7lerine ivme kazand\u0131racak at\u0131l\u0131mlar yaratmak i\u00e7in tasarland\u0131. Yaratt\u0131\u011f\u0131m\u0131z ivmenin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in m\u00fc\u015fterimiz ve hedef kitlesi aras\u0131nda kal\u0131c\u0131 bir duygusal ba\u011f olu\u015fturabilecek etkinlikler tasarlamay\u0131 da ihmal etmiyoruz.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-210407″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”p” text_size=”h4″ text_weight=”500″ text_height=”fontheight-357766″ text_space=”fontspace-781688″]2021, her kurumun yeni bir ba\u015flang\u0131ca, b\u00fcy\u00fcme i\u00e7in at\u0131l\u0131m yapmaya ihtiya\u00e7 duydu\u011fu bir y\u0131l olacak. Optimore Yakla\u015f\u0131m<\/strong>\u2019\u0131n arzu etti\u011finiz sonu\u00e7lar\u0131 \u00fcretmesini istiyorsan\u0131z, uzman b\u00f6l\u00fcmlerimizden biriyle irtibata ge\u00e7in<\/strong><\/a>.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ desktop_visibility=”yes” medium_visibility=”yes” mobile_visibility=”yes” inverted_device_order=”yes”][vc_column width=”1\/1″][vc_tabs vertical=”yes”][vc_tab gutter_size=”2″ column_padding=”2″ title=”Driven By Outcomes” tab_id=”1610996509-1-44″][vc_column_text]Many agencies focus on activity. We focus on achieving outcomes. We agree with each client the business outcomes they want to achieve most. These outcomes become the focus of our strategy and communications action. For example, when a new joint venture in bathroom and sanitary ware wanted to become a leading player in just three years, in a market with a dominant player, the strategy we developed not only achieved this aggressive goal in just two years but also changed the way Turkish consumers think about their bathrooms. It was triggering this change in consumer attitudes that delivered the breakthrough our client needed.[\/vc_column_text][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”2″ title=”Removing Barriers” tab_id=”1610996608443-2-1″][vc_column_text]Because our method is designed to create the most favorable environment for growth and success\u2019, we don\u2019t believe in \u2018hoping for the best\u2019 or \u2018activity for activity\u2019s sake\u2019. Instead, the Optimore Way<\/strong> identifies any significant barriers to success and finds a way to remove or avoid them through intelligent communications. For example, when a client entered the Turkish market as a drainage supplier for construction projects, it faced the significant barrier of local competition with lower prices. To create the revenue opportunities our needed, we repositioned it as a water management company and targeted vertical sectors like architects, airport operators, stadia owners and local government planners, who were looking for solutions to recent flooding problems. By focusing on their Why rather than their WHAT, we helped our client make the breakthrough they needed to succeed.[\/vc_column_text][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”2″ title=”Prioritising Audiences” tab_id=”1610996647133-2-6″][vc_column_text]To reach the desired outcomes, we identify the audiences that will have the most influence on success, so that we can activate each audience in priority order. This may sound obvious, but sometimes the most important audiences to reach aren\u2019t the obvious ones a traditional PR agency would target. For example, for our sanitaryware client, rather than just focusing on awareness building through press coverage, we helped to create a new generation of dealers that helped to position our client as a cool brand with a new approach to bathrooms.<\/span>[\/vc_column_text][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”2″ title=”Inspiring Action” tab_id=”1610996689962-3-1″][vc_column_text]Achieving growth needs people to take action. So, we identify the business and personal pains a client solves for their customers and then use these to trigger the right action from the client\u2019s audiences. We do this by bringing the client\u2019s Purpose to the surface. As Simon Sinek<\/a> so simply explained, we tell our clients\u2019 audiences WHY they should care that our clients exist and why they should share our clients\u2019 story with everyone they know. For example, by making bathrooms a sanctuary for consumers, we drove significant sales. By positioning our client as a solution for water management problems they secured contracts from stadia, airports, and municipalities.[\/vc_column_text][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”2″ title=”Activating Connections” tab_id=”1610996718459-4-0″][vc_column_text]Many agencies hope that telling your story will be enough to deliver results. Because we aim to deliver the optimum environment for success, we identify local, and international, connections that will add impetus to our campaigns and deliver business momentum for our clients. For example, for a competition for a Turkish online bank, we used a connection with Vogue magazine to offer a prize of tickets to Elton John\u2019s party during the Oscars, with the winners dressed in clothes designed by a high-profile Turkish designer! This campaign triggered a significant increase in banking customers and positioned our client as a very cool brand.[\/vc_column_text][\/vc_tab][vc_tab gutter_size=”2″ column_padding=”2″ title=”Forging Emotional Bonds” tab_id=”1610996757911-5-6″][vc_column_text]As you will see above, the Optimore Way <\/strong>is designed to create breakthroughs that deliver impetus for our clients. But to ensure the business momentum we create is sustained, we design activities that forge a lasting emotional bond between each client and their audiences. For example, to help our online banking client to attract new consumers, we organised a series of competitions associated with dream holidays (travel\/holidays is the number three priority in Turkey after a home and car). Mobile banking customers received entry to a competition for their banking transactions. Over a four-year period, the number of customers are significatly increased and the mobile\/internet banking arm became more and more popular in the market.[\/vc_column_text][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"yoast_head":"\n
\n‘optimum’ sonucu sa\u011flar?<\/p>\n