Because our method is designed to create the most favorable environment for growth and success’, we don’t believe in ‘hoping for the best’ or ‘activity for activity’s sake’. Instead, the Optimore Way identifies any significant barriers to success and finds a way to remove or avoid them through intelligent communications. For example, when a client entered the Turkish market as a drainage supplier for construction projects, it faced the significant barrier of local competition with lower prices. To create the revenue opportunities our needed, we repositioned it as a water management company and targeted vertical sectors like architects, airport operators, stadia owners and local government planners, who were looking for solutions to recent flooding problems. By focusing on their Why rather than their WHAT, we helped our client make the breakthrough they needed to succeed.

To reach the desired outcomes, we identify the audiences that will have the most influence on success, so that we can activate each audience in priority order. This may sound obvious, but sometimes the most important audiences to reach aren’t the obvious ones a traditional PR agency would target. For example, for our sanitaryware client, rather than just focusing on awareness building through press coverage, we helped to create a new generation of dealers that helped to position our client as a cool brand with a new approach to bathrooms.

Achieving growth needs people to take action. So, we identify the business and personal pains a client solves for their customers and then use these to trigger the right action from the client’s audiences. We do this by bringing the client’s Purpose to the surface. As Simon Sinek so simply explained, we tell our clients’ audiences WHY they should care that our clients exist and why they should share our clients’ story with everyone they know. For example, by making bathrooms a sanctuary for consumers, we drove significant sales. By positioning our client as a solution for water management problems they secured contracts from stadia, airports, and municipalities.

Many agencies hope that telling your story will be enough to deliver results. Because we aim to deliver the optimum environment for success, we identify local, and international, connections that will add impetus to our campaigns and deliver business momentum for our clients. For example, for a competition for a Turkish online bank, we used a connection with Vogue magazine to offer a prize of tickets to Elton John’s party during the Oscars, with the winners dressed in clothes designed by a high-profile Turkish designer! This campaign triggered a significant increase in banking customers and positioned our client as a very cool brand.

As you will see above, the Optimore Way is designed to create breakthroughs that deliver impetus for our clients. But to ensure the business momentum we create is sustained, we design activities that forge a lasting emotional bond between each client and their audiences. For example, to help our online banking client to attract new consumers, we organised a series of competitions associated with dream holidays (travel/holidays is the number three priority in Turkey after a home and car). Mobile banking customers received entry to a competition for their banking transactions. Over a four-year period, the number of customers are significatly increased and the mobile/internet banking arm became more and more popular in the market.