OptimumDirection is our specialist division that focuses on creating a truly effective market development strategy for both business to business (B2B) and business to consumer (B2C) brands. The global pandemic has changed marketing and communications channels, producing both opportunities and barriers for every organization.

We combine 25 years creating market leaders with unrivalled market insight to overcome the barriers to success in Turkey. By using our method, the Optimore Way, we enable our clients to capitalize on market changes by developing marketing strategies and plans that outsmart the competition.

Success with data-driven approach

It’s the rigor of our data-driven approach that makes the difference for our clients. It ensures that our strategies deliver the impetus our clients need to achieve real momentum in their market.

For almost three decades we have been at the forefront of technological and medical innovation, including Artificial Intelligence. We have also supported major corporations in handling cultural and organizational change, whilst keeping their customers and employees involved in the process.

Recalibrate your market development strategy

The significant changes of 2020, including the global pandemic, mean that 2021 needs a refreshed and reenergized approach to growth in Turkey. In these disruptive times it is more important than ever to have a clear strategy that is flexible enough to react and adapt to this constantly changing landscape.

Organizations need to rediscover and strengthen their business purpose so they can build belief in what they offer. OptimumDirection makes that happen for our clients. We’ve being doing it for 25 years.

To discuss how OptimumDirection can deliver the best market development strategy for you, contact us.

Our marketing strategy development services

OptimumDirection doesn’t believe in a ‘one size fits all’ approach. Instead, we deliver the optimum direction for our clients with a range of consulting services that deliver the strategies you need, including:

PR and promotion

  • Public relations strategy
  • Product launch strategy
  • Content development strategy
  • Digital communications and social media strategy
  • Influencer marketing strategy
  • Experiential marketing strategy - including augmented reality (AR) and virtual reality (VR) experiences

Brand marketing

  • Brand strategy
  • Marketing strategy development
  • Purpose development
  • Market insight including artificial intelligence (AI) powered research

Corporate communications

  • Crisis and reputation management strategy, policies and procedures
  • Corporate social responsibility (CSR) strategy
  • Internal communications strategy
  • Employee engagement strategy
  • Cause related marketing strategy
  • Government relations strategy

"In the last 25 years our strategies have achieved client goals more quickly and with greater certainty than routine approaches. At the heart of our thinking is an ethos that demands we deliver more value from less marketing effort. We believe this attitude is perfectly matched to current market needs”

Seyhan Ayel, founder and chief strategist

Delivering breakthrough thinking with Worldcom

We believe we are experts in the Turkish market. But we also believe that local knowledge isn’t enough to deliver a global advantage. That’s why we challenge our thinking against the best brand, marketing, PR and communications experts in the Worldcom Public Relations Group. With over 2000 professionals, based 115 cities around the world, to call upon we know we can solve any communications challenge. As a result, our clients can be confident that the strategies we develop for the Turkish market will also succeed internationally.

If you’d like to lead in Turkey and beyond, contact us.

Companies that benefit fromthe Optimore advantage

Companies that benefit from the Optimore advantage